The internet has not only changes how we communicate with each other it has also impacted how we shop. A brick and mortar store isn’t enough in today’s marketplace it is also vital to have an online presence or ecommerce store to go along with your physical store front. If managed and promoted effectively ecommerce is offers unparalleled opportunity for customer acquisition and sales.
However, despite the opportunity to reach customers from all over the world and not just your neighborhood you are also going to be facing competition from some online retail giants like Amazon and Ebay. How do you compete against the big guns? In markets where it may seem impossible, you need to find channels that are cost efficient and relevant. In other words carve out your niche.
Carving a Niche
One way to approach ecommerce successfully is to establish yourself in a very specific market. This is important for smaller boutiques and retailers with a very specific inventory. Amazon and big online stores carry a huge range of goods, so make yourself a specialty provider for your specific products. This can establish you as an experts and promotes trust and credibility with your customer base.
Take some time and do your research into what your competitors offer in comparison to your own product lines. The goal is to see what areas can be the most profitable to you, start off with a single product line. Start off with something very specific like ‘leather motorcycle jackets’ and once your product line is established start exploring new lines to expand your potential sales. Here’s a video to help you pick the right niche.
Making the Most of Marketing
Marketing can seem like a frightening task, but it doesn’t really have to be. Some of the most common types of marketing for ecommerce are SEO, Pay Per Click and a social media campaign. To sum it up, being found on search engines is just as important as being recognized across social media and all of them are powerful marketing tools. More often it is a blend of tools that will help you reach potential customers, build brand identity and generate sales.
Make the Most of Media
Online shoppers love information that is present with a media rich format. Be creative in the use of images, video and even audio for ecommerce marketing. The internet is very much a visual medium so make the most of video and images to showcase your products. Reviews are also integral to ecommerce; customers want to know what other people thought of your products. Customers find value in seeing firsthand the benefits and pitfalls of a product before they make a purchase.
Success in ecommerce is like any other business, it is how well you can put yourself in the mindset of your target audience. You need a keen sense of self awareness and know what your customer is looking for, and present how your store can meet their needs.